“What am I actually paying for?” is a fair question about SEO. Here is what a proper law firm SEO engagement looks like, month by month.
Month 1: audit and foundations
A full audit of your site, profile and rankings; technical fixes; keyword and competitor research; and a clear plan.
Months 2-3: content and local
Practice-area and location pages, your Google Business Profile optimised, first articles, and local citations. Early local wins often appear here.
Months 4-6: authority and momentum
Consistent content, reviews, internal linking and off-site work build the authority that lifts competitive rankings.
Ongoing: compounding
SEO compounds – rankings, traffic and enquiries keep growing as authority builds.
See our SEO services and pricing.
This article is part of SEO for Law Firms – our in-depth pillar guide for lawyers.
Read the full guide →Frequently asked questions
What is included in law firm SEO?
An audit and technical foundations, practice-area and location content, Google Business Profile and local optimisation, authority-building and reviews, and ongoing reporting – over months, not days.
When will a law firm see SEO results?
Local wins often appear within two to three months, while competitive rankings build over months four to six and compound thereafter.