GEO & AEO: Getting Your Law Firm Recommended by AI
Clients increasingly ask ChatGPT, Gemini and Google’s AI Overviews to recommend a lawyer. Generative and Answer Engine Optimization make your firm the one the AI names – the channel most firms haven’t started on.
Get a free growth auditWhat are GEO and AEO?
GEO (Generative Engine Optimization) gets your firm cited and recommended inside AI assistants. AEO (Answer Engine Optimization) structures your content so engines can lift a direct, authoritative answer from it – for AI Overviews and featured answers. Together they position your firm as a source these systems recognise and surface.
What earns AI citations
Where GEO fits
GEO does not replace search – it extends it. It rests on the same foundations as classic SEO and local SEO, amplified by authority content.
Be the firm AI recommends
Get a free analysis of how visible your firm is in AI search – and how to improve it. Prefer to chat? WhatsApp us.
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