Choosing a marketing agency is a consequential decision for a law firm – and the market has its share of bad actors. Here are the red flags to watch for before you sign.
They guarantee #1 rankings
Nobody can guarantee a Google ranking. A firm that promises it either misunderstands SEO or will mislead you.
They don’t understand legal advertising rules
An agency unaware of the advertising rules that apply to law firms in your jurisdiction can get you into trouble. A legal specialist builds compliance in from the start.
They can’t explain what you’re paying for
Vague deliverables and no reporting are a warning sign.
They keep your assets hostage
Insist you own your website, content and accounts.
They push ads because it’s easy for them
Ad-only strategies profit the agency long after they stop helping you. Here’s how to choose well.
This article is part of In-House vs Agency for Law Firm Marketing – our in-depth pillar guide for lawyers.
Read the full guide →Frequently asked questions
What are the warning signs of a bad law firm marketing agency?
Guaranteed #1 rankings, no understanding of legal advertising rules, vague deliverables and no reporting, keeping your assets hostage, and pushing ads as the only strategy.
What should a firm look for in an agency?
A legal specialist that understands compliance, is transparent about deliverables and reporting, lets you own your assets, and focuses on durable organic growth.