Law Firm Advertising Compliance Checker
A quick self-check of your law-firm marketing against the principles common to most legal-advertising regimes. Answer seven questions to spot anything that could be a problem – before it is.
1. Do you guarantee, promise or imply specific case outcomes or success rates?
2. Do you use superlatives like “best” or “number one” that you cannot objectively substantiate?
3. Do any of your marketing claims risk being misleading or unsubstantiated?
4. Do you publish testimonials that reveal confidential details or describe outcomes in a misleading way?
5. Do you make unfair or inaccurate comparisons with named competitors?
6. Is your firm (and its regulated status, where required) clearly identified in your marketing?
7. Can you substantiate every factual claim your marketing makes?
Informational only – not legal advice. Advertising rules differ by jurisdiction (e.g. the SRA in England & Wales, provincial law societies in Canada, state and territory rules in Australia, and state bar rules in the US). Check the rules that apply to you. See our editorial standards.
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